Toms Sons

 Tom's Sons International Pleating

Backstory
Tom's Sons International Pleating is one of the few remaining family-owned fabric and textile pleating businesses in New York’s historic Garment District. To be in front of the market while delivering pleated products requires a high level of effort and consistent maintenance of quality. However, people living in New York have been facing a lot of problems in finding quality pleated fabric. 

Proposal
80% of Tom's Sons current business involves catering to high-end designers. In the next 6 months to a year, Tom's Sons would like 80% of his business to be generated from the sale of his private label pleated products. 

Role
UX Researcher and Prototyper

Market and Objectives
Target Millennials and Generation X women who want to flaunt beautifully pleated products.
Help Tom’s Son’s create an online presence by showcasing their skills and high quality products that distinguishes them from other competitors.

Demographics
Divided into 3 categories
  1. Future workforce/students
  2. Current Employees- Onboarding. Technical Manuals.
  3. Specialists/Technicians
To gather insights and data we conducted:
           Surveys                                 In Person Interviews                       Competitive Analysis                                 Usability Testing
Solution
After debriefing the insights and data gathered from surveys, in person Interviews, competitive analysis, and usability testing, we planned to:
  1. Create a visually pleasing website introducing Tom’s Sons’ new line of pleated products
  2. Incorporate the shopping feature which provides top products choices among respondents
  3. Have a dedicated “Speak Pleat” page that establishes Tom’s Sons’ website as an industry-leading resource for pleated product information

Mood Board
I put together a mood board with key images, colors, typography, etc that best convey the essence of the brand

Sitemap

During the planning process, I created a sitemap which includes the list of pages to include in the website redesign.

Concepts for Tom Son’s International Pleating

  • Homepage will establish Tom’s Sons International Pleating as an authoritative resource for pleating. We will replace fabrics with finished products and promote Tom’s Sons new brand name for products: Pierre la beach.
  • We want to create an interactive timeline that narrates and focuses on the company’s rich History and Legacy. Users will explore the company’s milestones over the decades. We also want to create a tab on Innovation and Technology which highlights George and Leon Kalajian’s book, “Pleating: Fundamentals for Fashion Design,” and how they are using technology to change the future of pleating.
  • Average Shoppers will learn basic information on Pleating and develop a greater appreciation of the craft.
  • Speak Pleat Academy: Tom’s Sons expressed their frustration in the amount of time they spend educating others and eliminating any confusion others might have about Pleat. We want to reduce the amount of time George spends educating others and create a system that enables consumers and other industries to learn how to Speak Pleat.



Low-Fidelity Wireframes

I created a low fidelity wireframe to give me an idea of where images, text, buttons, and interactive elements might be placed.

Finished Product

                         Before
                           After
                         Before
                           After
                                   Before
                                         After
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